How to Write an Impenetrable Law Firm Digital Marketing Plan

Creating a law firm marketing plan can be daunting if you haven’t done it before or updated your strategy in recent years. The pace of digital marketing is fast, and best practices for clients in the legal field evolve rapidly as well. Not only that, we’re assuming you didn’t start a law firm because you’re an expert at marketing, and many practices do not have an in-house team for advertising.

Thus, we put together a comprehensive guide to get you and your team started on creating or updating your legal marketing plan. Follow these steps to refining your process and you will likely get more leads and conversions in the future.

Need a new law firm digital marketing plan?

An integral part of any marketing plan is identifying the pillars of attracting leads and conversions. These can be content-based or calls to action, but they all require upkeep, evolution, and data-centric decision making. Here are our five most important fields to focus on for a rock-solid foundation:

  • Website
  • Content
  • SEO
  • Email Marketing
  • Social Media

Learn more about why each of these is so important to the success of your firm, and how Law Tigers can help take your digital marketing to the next level.

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Dave Thomas

David L. Thomas, MBA
SVP of Growth & Business Development | ΑΦΑ