Grassroots Marketing
Market Saturation | Brand Awareness | Motorcycle Rider Loyalty
Your Marketing Manager is the local face of Law Tigers and drives market saturation. They become the “rock star” in your territory generating numerous motorcycle cases for your firm.
Your Law Tigers’ van is a rolling warehouse for promotional items distributed both in all of the local motorcycle shops and at motorcycle events as well as a mobile billboard for continuous branding in your territory.
Program Highlights:
- Dedicated local Marketing Manager with a promotional van
- Build local connections with motorcycle dealers, repair shops, clubs, and towing companies
- Host contests and sponsorships on behalf of Law Tigers
- Set up motorcycle shop displays, provide promotional items, and cross-marketing opportunities
- Attend national, regional, and local motorcycle events as well as participate in local clubs and organizations
- Localized social media outreach
- Provide resources to the local riding community
Your Marketing Manager partners with over 95% of all the motorcycle shops, events, clubs, and organizations in your territory. Riders know the Law Tigers brand and call us first if they’re in an accident.
Brand Ambassador for Law Tigers
- Engage in local rides, events, charities, and other grassroots initiatives
- Distribute branded promotional materials to motorcycle riders and their loved ones
- Creates personal relationships and brand loyalty within the local riding community and motorcycle industry
Obtain Referrals
- Motorcycle dealers and repair shop relationships
- Club and organization partnerships
- Event attendance and sponsorships
- Satisfied former and existing clients
- Cross referral with other Law Tigers member law firms
- Personal outreach on social media platforms
Develop Relationships
- Motorcycle Clubs and Organizations
- Key Industry Personnel
- Riders/Racers
- Promoters
- Shops
Attend Events
- Shop Events
- Club Events
- Charity Events
- Rallies
- Bike Nights
- Regional Events

Distribute Promotional Items
- Document Wallets
- Rider Benefit Cards
- Kickstand Pucks
- Hats, T-Shirts, Decals, Lip Balm
- Pens & Post-It Notepads
- Sunglass Cleaning Cloths
- And countless other merchandise

Engage with Social Media
- Responsible for managing local Facebook and Instagram pages
- Engage with local shops, clubs, and riders
- Promote any upcoming events
Build Shop Partnerships
- Information stands
- Banners
- Counter Mats and Entry Mats
- Co-branded document holders
- Promo-partner tents
Community Service and Public Relations
- Bike Theft Reward and Hit-and-Run Reward Programs
- Local safety and training programs
- Fundraisers, contests, concerts, and parades
- Community support and outreach
Niche Sponsorships
Brand Representatives
- AMA Flat Track Races
- Motocross – Endurocross Races
- Bike Weeks
- Motorcycle Rallies
- Motorcycle Swap Meets
- Motorcycle Charity Rides and Events
Rallies
- Sturgis Motorcycle Rally
- Daytona Bike Week
- Arizona Bike Week
- Laughlin River Run
- Republic of Texas Rally
- Four Corners Motorcycle Rally
- Bikers, Blues and Barbeque
Racing
- Sandia Motorcycle Road Racing, Inc.
- Arroyo Seco Motorcyclist Association
- Corey Texter Racing
- BFMC Racing
- Costa Mesa Speedway
- WeBe Racing
- Shreve Racing
Community Service & Public Relations
- Bike Theft Reward and Hit-and-Run Motorcycle Reward Program
- Local safety, education, and training programs
- Fundraisers and local contests
- Concerts and parades
- Military and veterans outreach and support
- Active participation in local motorcycle related non-profit organizations