Social media platforms are well aware of their significance in advertising, and how much data and reach they have with your target demographic, offering their own ad services and features which are meant to foster easy conversion on their platform. <\/p>\n\n\n\n
Facebook is a great example of this, and it\u2019s highly recommended that if you don\u2019t already have a page created for your law firm on the platform, you should certainly consider it. Facebook knows how important landing pages are for businesses such as law firms who need as simple a process as possible for getting leads, especially on social media platforms which are busy with content. There\u2019s too much advantage to using Facebook ads services to ignore any longer.<\/p>\n\n\n\n
A landing page is a web page users land on<\/em> when they click on an advertisement link. An effective landing page on a website will provide more information relating to the ad topic, but ultimately calls a visitor to an action, whether it\u2019s joining a mailing list, downloading an eBook, etc. A Facebook landing page is one that\u2019s optimized for use on the social platform itself, allowing users to engage with your page and your call to action without ever leaving the app. It\u2019s paramount to take advantage of a user while you have their attention, and Facebook provides great marketing advantage so that you won\u2019t have to drag your user off the app and onto your website for a lead.<\/p>\n\n\n\n Facebook offers Lead ads, which allows you to collect prospective client information straight from a built-in form on your landing page. Even more conveniently, forms are pre-populated with their Facebook profile\u2019s information, which they can modify and update wherever relevant. This is also a great tool for newer firms who may not have a website up and running yet.<\/p>\n\n\n\n You not only need a landing page for an effective Facebook ads campaign, you need a strategically planned landing page itself for your clicks to pay off. Here are some very important elements of your Facebook landing page to consider to get the most out of your money and the attention you get from users on the platform.<\/p>\n\n\n\n Facebook has a lot<\/em> of data on its users. Posts, photos, liked pages, profile details, every piece of info related to their accounts is compiled and can be used to your marketing advantage. The social media platform allows you to target your advertising demographics by:<\/p>\n\n\n\n In as highly competitive a market as legal services, and as many other firms have their own Facebook ads campaigns as well, you need to hone in on your Unique Selling Proposition (USP). If your experience and focus is particularly on motorcycle accidents and injuries cases, then be sure to emphasize this on your landing page when elaborating on your service.<\/p>\n\n\n\n The stronger your ad headlines are, the better conversion rate you\u2019ll have with getting those clicks and getting users onto your landing page.<\/p>\n\n\n\n Though it isn\u2019t the primary ad text (the text at the top of your Facebook ad), the headline appears directly next to your CTA. <\/p>\n\n\n\n Consider the following when creating a Facebook ad headline:<\/p>\n\n\n\n Your landing page\u2019s design shouldn\u2019t be noisy and distracting. It should be simple and revolve around keeping the attention of your visitors on your CTA. In fact, your CTA should probably be the center of your entire landing page.<\/p>\n\n\n\n Again, you want to keep your landing page simple and revolving around its central focus: your CTA. Any imagery or graphics should only reinforce your visitor\u2019s desire for your services. <\/p>\n\n\n\n When implementing imagery or graphics on your Facebook landing page, consider using images of people: this activates our empathy, and faces are what users typically see first in an image.<\/p>\n\n\n\n As noted before, Facebook offers Leads forms that can be added to your landing page, which are perfect for law firms who depend on collecting personal contact information from potential clients. It\u2019s worth creating one, even if you have landing pages already on your firm\u2019s website.<\/p>\n\n\n\n The forms are easy to complete, and fields will even autofill with the user\u2019s personal information connected to their Facebook account, eliminating as many obstacles between you and a lead as possible.<\/p>\n\n\n\n A free and excellent way to track your Facebook ads\u2019 performance and conversion is Facebook Pixel. It\u2019s a great way to ensure you\u2019re getting the most out of your money for your advertising, as well as the data you need to further optimize your Facebook ad campaigns.<\/p>\n\n\n\n Facebook Pixel allows you to track 17 standard conversion events from your ads, including:<\/p>\n\n\n\n If there\u2019s a metric not included above which you\u2019re interested in tracking, Pixel allows you to create a custom conversion event that you\u2019ll then be able to track through your ad campaigns.<\/p>\n\n\n\n Without Facebook Pixel, you\u2019ll only be able to track metrics like engagement, reach, and link clicks. So, it\u2019s pretty obvious how much of an advantage it gives you. <\/p>\n\n\n\n Need we remind you that it\u2019s free?<\/em><\/p>\n\n\n\n Facebook is the largest social media platform, boasting a monthly active user count of around 2.8 billion worldwide. It\u2019s likely that most of those in your law firm\u2019s locally targeted demographic are also Facebook users who might be looking for your legal services.<\/p>\n\n\n\n If you already provide content through your firm\u2019s social media page, then Facebook ads will only fortify your overall campaign as a brand. You\u2019re bound to have more success the more precisely you go about targeting and reaching your audience, and Facebook has all the data you need to do it.<\/p>\n\n\n\n With more than 30 years of legal service and marketing experience under our belt, Law Tigers has successfully garnered more than 800 million dollars in settlements for motorcycle accident and injury victims across the country.<\/p>\n\n\n\n For Law Tigers\u2019 members, we provide warm leads which result in high-value motorcycle injury cases through our marketing efforts, event attendance, and community connections. <\/p>\n\n\n\n Join the Law Tigers family and take your law firm to the next level today. <\/p>\n","protected":false},"excerpt":{"rendered":" Social media platforms are well aware of their significance in advertising, and how much data and reach they have with your target demographic, offering their…<\/p>\n","protected":false},"author":15,"featured_media":1895,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32],"tags":[],"acf":[],"yoast_head":"\n
<\/p>\n\n\n\nWhy you need a landing page to generate quality Facebook ad leads<\/h2>\n\n\n\n
How to Create a Landing Page for Facebook Ads<\/h2>\n\n\n\n
Distinguish Target Audience<\/h3>\n\n\n\n
USP<\/h3>\n\n\n\n
Descriptive Headlines<\/h3>\n\n\n\n
Design<\/h3>\n\n\n\n
Imagery\/ Graphics<\/h3>\n\n\n\n
CTAs<\/h3>\n\n\n\n
Facebook Pixel<\/h3>\n\n\n\n
Why Law Firms Should Use Facebook Ads<\/h2>\n\n\n\n
Let Law Tigers Do the Work for You<\/h2>\n\n\n\n