{"id":1882,"date":"2021-12-20T10:00:00","date_gmt":"2021-12-20T10:00:00","guid":{"rendered":"https:\/\/lawtigersmarketing.com\/?p=1882"},"modified":"2021-12-17T13:12:17","modified_gmt":"2021-12-17T13:12:17","slug":"why-marketing-your-personal-injury-practice-with-social-media-is-a-must","status":"publish","type":"post","link":"https:\/\/lawtigersmarketing.com\/blog\/why-marketing-your-personal-injury-practice-with-social-media-is-a-must\/","title":{"rendered":"Why Marketing Your Personal Injury Practice with Social Media is a Must"},"content":{"rendered":"\n

In the competitive world of personal injury attorney marketing, the goal is to get the best leads in an efficient manner. This is easier said than done, especially if you are not following best practices. In 2021 and beyond, it is unquestionable that you should be using social media platforms for marketing a personal injury practice.<\/p>\n\n\n\n

Social media is a very broad term at this point, though \u2013 it\u2019s not just Facebook or bust for businesses these days. In this guide to digital marketing for personal injury lawyers, we\u2019ll show you what you should and shouldn\u2019t be doing to fill out your social media suite.<\/p>\n\n\n\n

Personal Injury Law Firm Marketing<\/strong><\/p>\n\n\n\n

Building a well-developed marketing plan for your law firm takes time, experience, and expertise. In order to have a full-funnel lead generation system, you obviously can\u2019t solely rely on social media. However, you also can\u2019t reach the proper clients without it, so we recommend keeping up to date on the latest trends that can push you past your competitors.<\/p>\n\n\n\n

We recommend having authoritative content on your websites, landing pages, and any other media. In conjunction with this, you need to be able to push that content out via social media, otherwise you will effectively be writing into an empty space. In the digital marketing age, your content is only as effective as your reach, and social media is one of the best ways to leverage your messaging.<\/p>\n\n\n\n

Why Social Media is a Must for Personal Injury Law Firms<\/strong><\/p>\n\n\n\n

When creating a content plan for your marketing, it is extremely important to picture how your target demographic will be receiving information. As more people turn online for their source of information versus solely trusting news media, billboards, and tv\/radio ads, the more important it is to have a digital presence. If you are a leader in social media spaces – where people spend tons of time, especially on mobile devices \u2013 you can start generating the best leads and outpace your competition.<\/p>\n\n\n\n

While this may be a departure from traditional advertising or what has worked for years past, the digital marketing age moves quickly. Even if you have been employing social media successfully for years, your marketing plan needs to be consistently recalibrated to match the latest trends. Keeping track of your lead\/conversion metrics via a CRM or analytics suite will help you make the right decisions.<\/p>\n\n\n\n

Use the Right Social Media Platforms<\/strong><\/p>\n\n\n\n

As we alluded to earlier \u2013 just having a Facebook account as a directory will no longer suffice. With the advent of business channels for nearly all social media platforms, you need to be placing your time, energy, and money into appropriate outlets. For personal injury lead generation, we recommend a combination of the following social media platforms:<\/p>\n\n\n\n